Curriculum Vitae
The career behind the campaigns.
Communications and community engagement leader with more than a decade of experience directing multi-state campaigns, cross-sector partnerships, and public health initiatives across nonprofit, government, and healthcare sectors.
Experience
Professional recordCommunity Relations Manager
Network for Hope · Louisville, KY
Team of 8. $3.1M budget. Four-state region: KY, OH, IN, WV.
- Design multi-state campaigns using ZIP code-level needs assessments to drive prioritization and registration growth in priority markets.
- Build executive-level key performance indicators to evaluate outreach effectiveness, engagement trends, and long-term growth.
- Cut $100,000 in duplicate printing by redesigning and consolidating two legacy collateral systems after a merger.
- Direct the agency relationship for a six-channel social program, originating campaign concepts and holding final approval on all creative, including sensitivity review of donor family and recipient content.
- Direct paid media strategy, placement decisions, and performance evaluation against campaign objectives.
- Grew newsletter contacts by 111% in six months, from 1,472 to 3,108, and raised open rates from 33% to 55% through a targeted email capture strategy at community education events.
- Co-lead a twelve-person cross-organizational change management team executing the five-year strategic plan, from stakeholder analysis through testing implementation plans before rollout.
- Partner with the C-suite to guide post-merger messaging alignment, cultural integration, and operational efficiency.
- Expand organizational capacity by training internal teams and external partners on public education, media engagement, and donation messaging.
Special projects: post-merger team integration and organizational change management, Employee Resource Group lead, crisis communications support.
Health Communications Specialist
CDC Foundation · Atlanta, GA
Sickle Cell Data Collection Program, 16 state programs.
- Led national communications strategy for the program's state grantees, aligning federal policy with public education and data-driven evaluation.
- Drove a 361% increase in social media engagement and a 165% rise in media mentions through strategic content planning and a monthly Community Outreach Workgroup serving 100+ participants.
- Turned federal health data and scientific guidance into health-literacy materials for non-scientific audiences, including the graphic and plain-language explainer for the program's Morbidity and Mortality Weekly Report publication.
- Built and taught the storytelling system behind a national photoblog series, published independently by all 16 state programs.
- Designed monitoring and evaluation systems to measure campaign return on investment and optimize long-term communication capacity.
Special projects: overhaul of "The Bloodline" quarterly newsletter, SCDC website revamp, Community Outreach Workgroup coordinator.
Marketing & Communications Manager / Community Outreach Director
Donate Life Kentucky / Kentucky Organ Donor Affiliates · Louisville, KY
- Generated $22M+ in earned media value through targeted campaigns, multicultural marketing, and grassroots initiatives, with sustained year-over-year growth.
- Increased social media engagement 350%, website traffic 40%, and brand awareness 30% over three years through integrated content and channel strategy.
- Grew online donations 1,100% through digital fundraising strategy and storytelling-driven appeals.
- Drove a 6% increase in donor registry rates across targeted ZIP codes through multicultural grassroots events and community partnerships.
- Created and scaled a statewide free family event series from a single-city pilot to three markets, drawing roughly 5,000 attendees and winning the Donate Life America Pinnacle Award for Best ROI. The model was later adopted by the City of Madisonville, which now runs it as a municipal summer program.
- Planned and bought paid media across billboards, transit, and digital for integrated campaigns, including Save My Human.
- Partnered with county Circuit Court Clerk offices on joint community events, coordinating promotion, fundraising, and volunteer staffing with elected officials and their teams.
- Cultivated a partnership with Volunteers of America that generated nearly 1,000 new donor registrations.
- Raised $25,000 in 24 hours through Give for Good Louisville; supported a $1M bequest and naming-of-spaces initiative as part of major gift strategy.
- Served as organizational spokesperson and crisis response lead; presented to the Board of Directors and contributed to the 5-Year Strategic Plan.
- Contributed to the passage and implementation of SB77.
Special projects: SaveMyHuman.com, Faces of Donation traveling art exhibit, LifeisCoolKY.org curriculum, Free Outdoor Movie Night statewide series, National Donor Sabbath faith leaders panel.
Communications & Marketing Assistant
University of Louisville · Louisville, KY
- Wrote and edited press releases, student spotlights, and weekly campuswide newsletter content to promote academic programs and university initiatives.
- Managed a team of 20 student interns, overseeing project timelines, editorial guidance, and brand-aligned content production.
- Built the university's media monitoring practice, tracking mentions by hand across print and online outlets, in a role that still exists today.
- Produced social media and publication content supporting student engagement and academic program promotion across university departments.
Education, awards & skills
CredentialsM.A., Education Administration
University of Louisville
B.A., Communications
University of Louisville
Awards
Six Donate Life America Pinnacle Awards (Youth Education, Multicultural, Innovation, Best ROI) and the American Association of Tissue Banks Groundbreaker Award (2019), all from nominations I wrote and submitted. Three Louisville Business First 40 Under 40 nominations (2023, 2024, 2025).
Certifications
Meta Digital Marketing Associate. Spanish (intermediate, working toward B1).
Core skills
Tools
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