Writing & Speaking
The right message, in the right voice.
Press releases, newsletters, campaign copy, curriculum, and policy briefs. Different audiences, different formats, and one thing in common: when someone finishes reading, they should know what happens next.
Network for Hope impact report
A year of four-state mission work, written during a merger, shaped as a narrative rather than a report for financial contributors, partners, and boards.
Newsletter"The Bloodline" quarterly newsletter
Led the overhaul of the Centers for Disease Control and Prevention (CDC) Sickle Cell Data Collection Program's quarterly newsletter, reshaping its editorial voice and structure for a national audience of state programs and partners. Read the July 2024 edition at CDC.gov.
Annual ReportKODA 2021 annual report
Organizational storytelling in report form, turning a year of donation and transplant work into a story supporters wanted to finish.
Campaign CopySave My Human campaign
Campaign messaging, press materials, and the standalone SaveMyHuman.com website copy for a campaign that went viral in its first phase. See the full case study.
CurriculumLifeisCoolKY.org education curriculum
Youth education curriculum bringing donation education into Kentucky classrooms, recognized with a Donate Life America Pinnacle Award for Youth Education. Watch a curriculum video.
Press releases and campus editorial
Press releases, student spotlights, and weekly campuswide newsletter content at the University of Louisville, roughly two releases per month, plus ongoing media pitches across every role since.
Legislative leave-behind: the 2025 Annual Impact Report
A year of four-state results compressed onto two pages a legislator can absorb between meetings: 298 organ donors, 868 organs transplanted, 155,715 new registrations, and one family's story carrying the numbers. Same discipline behind the briefings and public materials for Kentucky SB77, which widened access to donor registration statewide.
Open the two-page PDFNational photoblog and success story template
Built the Challenge, Approach, Impact format now used by all 16 CDC state programs. The template came with plain-language guidance that walked teams from first interview to published page.
Fact sheets and public toolkits
Scientific and policy data turned into plain-language fact sheets and toolkits community organizations could use without a translator, built at the CDC Foundation.
Award nominations and executive communications
Wrote the nominations that won six Donate Life America Pinnacle Awards, including Best Return on Investment for Free Outdoor Movie Night, and the American Association of Tissue Banks Groundbreaker Award. Ghostwrite speeches, remarks, and bylined thought leadership for senior leaders, matching first-person voice across several of them at once, and develop and place op-eds.
Speaking & presentations
Conferences & panelsAssociation of Organ Procurement Organizations (AOPO) Annual Conference, June 2026
Co-presented "Navigating Resistance: Building Partnerships and Using Data to Enhance Organ Donation," walking a room of donation professionals through the Identify, Understand, Partner, Measure approach behind the Eastern Kentucky work, using only public datasets and no media budget. See how it works
Donate Life America National Conference, 2019 and 2022
Plenary presenter, twice. Presented from the main stage to an audience of more than 1,000 donation and transplantation professionals from across the country.
Media Think Tank webinar, May 2025
"How to Run Awesome Ads and Track What's Working." Joined New Jersey Sharing Network's digital strategy team to break down two paid media campaigns, including what the numbers actually showed and what we'd spend differently.
NNPHI Annual Conference, 2024
Co-presented "Promoting Bi-directional Learning for Evaluation, Communication and Dissemination of Data" with the CDC Foundation team.
LinkedIn News, Featured
My commentary on the Barbie movie's marketing campaign was featured by LinkedIn's Daily News editorial team. Read the feature
Need a writer who can meet any audience?
From federal clearance queues to a flyer taped in a grocery store window, I write for whoever is actually reading. Samples are above; questions are welcome.